Terms of Use

Last updated: May 9, 2026

Operator: Terena Group LLC, a New York limited liability company Mailing Address: 418 Broadway, Ste N, Albany, NY 12207, United States Email: support@gaze.photo

1. Acceptance of Terms

By accessing or using the Gaze platform ("the Service"), operated by Terena Group LLC ("Gaze," "we," "our," or "us"), you agree to be bound by these Terms of Use and our Privacy Policy. If you do not agree to these terms, do not use the Service.

These Terms apply to all users of the Service, including event organizers who create and manage events, and event guests who interact with capture experiences, view galleries, or receive photos.

2. Description of Service

Gaze provides a digital photobooth platform that enables event organizers to set up photo and video capture experiences for their guests. The Service includes:

Photo, video, GIF, and boomerang capture in single, three-photo strip, and four-photo strip layouts
Customizable branded designs (the design editor / "darkroom"), reusable design kits, version history, and a library of built-in templates
Gallery management, sharing, optional gallery passwords, and bulk gallery ZIP download
Live display walls
Kiosk mode for self-service capture stations, including an optional PIN-protected exit code
Photo delivery via QR code, native share (which on iOS includes AirDrop), and direct download
Event analytics, captures-over-time charts, and per-event performance insights
Subscription billing through the Stripe Customer Portal, plus one-off event-credit purchases for organizers who run a single event without subscribing
Optional public publisher portal at vanity URLs of the form gaze.photo/u/{handle} where organizers can list their published events and individual event landing pages
An in-app Help Center

3. Account Registration

You must provide accurate and complete information when creating an account.
You are responsible for maintaining the security of your account credentials, including passwords and any authentication methods (email, magic link, or Google sign-in).
You must be at least 18 years old to create an account.
If you are accepting these Terms on behalf of a company or other legal entity, you represent that you have the authority to bind that entity to these Terms. If you do not have such authority, you must not accept these Terms or use the Service on behalf of that entity.
You are responsible for all activity that occurs under your account.
You must notify us immediately at support@gaze.photo if you believe your account has been compromised.

4. Subscription Plans, Billing & Payments

4.1 Plans

Gaze offers the following plans:

Free — entry-level access; subject to per-plan caps on capture count, storage, active events, and capture modes
Starter — $20 / month or $169 / year (annual prepay equivalent); higher per-plan caps and access to all capture modes and gallery visibility options
Pro — $60 / month or $499 / year (annual prepay equivalent); the highest per-plan caps (including unlimited captures and unlimited active events)
One-off Event Credit — $15 single-event purchase that grants Pro-level features for one event for organizers who do not want a recurring subscription

Each plan is subject to per-plan limits on (a) total captures (number of photos, videos, GIFs, and boomerangs), (b) total storage in bytes, (c) maximum number of simultaneously-active events, (d) which capture modes are available, (e) which gallery visibility options are available (public, unlisted, password-protected, expiring), (f) custom branding entitlements, and (g) brand-asset library size. Plan limits, included capture modes, and current pricing are published at gaze.photo/pricing and may change as described in Section 4.4. The pricing page is the canonical source if any number above drifts from what is shown there.

4.2 Payment Processing and Taxes

All payments are processed through Stripe. By subscribing to a paid plan or purchasing a one-off event credit, you agree to Stripe's terms of service. We do not store your full payment card details — they are handled directly by Stripe.

Subscription prices and one-off purchase prices are listed exclusive of taxes. Where required by law and where Gaze (Terena Group LLC) has registered to collect them, applicable sales, use, value-added, or similar transaction taxes will be calculated and added to your invoice at the time of purchase or renewal. You are responsible for any taxes for which Gaze does not collect on your behalf and which you are required to remit directly to a taxing authority.

4.3 Auto-Renewal, Cancellation, and Plan Changes

Paid subscriptions automatically renew at the end of each billing period (monthly or annual) unless you cancel before the renewal date. You can cancel your subscription, change your plan, update payment methods, and download invoices at any time through the Stripe Customer Portal, which is accessible from your account settings. Cancellation takes effect at the end of your current billing period; your subscription remains active and you retain access to plan entitlements until that date. We do not pro-rate refunds for partial billing periods unless required by law (see Section 4.5).

Switching plans mid-cycle. If you switch to a different paid plan while you have an active subscription, we may modify your existing Stripe subscription in place (rather than creating a new one). Stripe will calculate and apply a proration for the unused portion of your current plan against the cost of your new plan, and the adjustment will appear on your next invoice.

Downgrading to a smaller plan. If switching to a lower-tier plan would put your account over that plan's limits (for example, you have more active events than the new plan allows or your stored media exceeds the new plan's storage cap), we will block the downgrade and prompt you to first delete or archive enough content to fit within the new plan's limits. We do not automatically delete your data when you downgrade.

One-off credits. One-off event credits are not subscriptions and are consumed when you create the corresponding event. Unused event credits remain on your account and do not expire.

4.4 Price Changes

We may change subscription prices with at least 30 days' advance notice. Price changes will take effect at the start of your next billing cycle after the notice period. Continued use of a paid plan after a price change constitutes acceptance of the new price.

4.5 Refunds

All subscription fees and one-off event credits are non-refundable, except where prohibited by applicable consumer protection law (including, where applicable, the EU Consumer Rights Directive and similar regulations) or as otherwise provided in Sections 16.2 and 18 of these Terms. No refunds or credits will be issued for partial billing periods, downgrades, or unused time on your subscription, except as required by law or as expressly stated in these Terms.

4.6 Failed Payments and Past-Due Subscriptions

If a scheduled payment fails (for example, an expired card or insufficient funds), Stripe will retry the payment according to its standard retry schedule. Your subscription will be marked past-due during this retry window and will remain active so that you do not lose access to your data while you update your payment method. We will downgrade your account to the free tier only if Stripe later reports the subscription as canceled or deleted following its retry exhaustion. You will receive email notifications from Stripe at each retry attempt and can update your payment method at any time through the Stripe Customer Portal.

4.7 Communications

By creating an account, you agree to receive transactional emails, including account verification, password resets, security alerts, photo delivery notifications, and material billing or service notices. These emails are part of the Service and you cannot opt out of them while your account is active.

You may, at your option, also receive occasional product-update emails about new features and improvements. New accounts are opted out of product-update emails by default — you can opt in by ticking the consent checkbox at signup or in your account settings, and you can unsubscribe at any time using the one-click link in every product-update email or through your account settings.

5. Acceptable Use

You agree not to:

Upload content that is illegal, harmful, threatening, abusive, defamatory, obscene, or violates the rights of others (including intellectual property rights)
Capture or distribute photos of individuals without their knowledge or consent
Use the Service to capture images of minors without obtaining verifiable parental or guardian consent as required by applicable law
Attempt to gain unauthorized access to the Service, other users' accounts, or our systems and infrastructure
Use the Service to distribute spam, malware, phishing, or other malicious content
Interfere with or disrupt the Service or servers/networks connected to the Service
Reverse engineer, decompile, or attempt to extract the source code of the Service
Use automated tools (bots, scrapers) to access the Service without our written permission
Resell or redistribute the Service without authorization
Use photos, videos, or media captured through the Service for biometric identification, facial recognition, or facial analysis purposes without complying with all applicable biometric privacy laws (including Illinois BIPA, Texas CUBI, and similar statutes)
Use the Service in any way that violates applicable local, state, national, or international law

We reserve the right to suspend or terminate accounts that violate these terms without prior notice.

6. Content Ownership & Licenses

6.1 Your Content

You retain full ownership of all photos, videos, and media captured through the Service ("Your Content"). We claim no intellectual property rights over Your Content.

6.2 License Grant to Gaze

By using the Service, you grant us a limited, non-exclusive, royalty-free, worldwide license to store, process, display, and deliver Your Content solely as necessary to provide the Service's functionality (e.g., displaying photos in galleries, generating thumbnails, delivering photos via QR code or native share). This license terminates when you delete Your Content or your account.

6.3 Guest Content & Organizer Responsibility

Event organizers are responsible for:

Informing guests that photos and videos are being captured at the event
Obtaining any necessary consent from guests before capturing their likeness
Obtaining verifiable parental or guardian consent before capturing photos of children under 13 years of age, in compliance with COPPA and applicable child privacy laws
Ensuring that event content complies with applicable laws and these Terms
Configuring appropriate privacy and gallery settings for their events
Posting visible signage at events where photos may be displayed on live walls or shared publicly
Complying with all applicable biometric privacy laws (including Illinois BIPA, Texas CUBI, and similar statutes) when operating events in jurisdictions with such laws

Gaze is not responsible for content captured by or shared between event organizers and their guests. Organizers agree to indemnify Gaze for any claims arising from guests at their events, including privacy complaints, biometric privacy claims, and consent disputes.

6.4 Feedback

If you voluntarily provide non-confidential suggestions, ideas, or feedback about the Service, we may use them without restriction or obligation to you.

7. Data Processing & Privacy

Our collection and use of personal information is governed by our Privacy Policy, which is incorporated into these Terms by reference.

With respect to event guest data:

Event organizers act as data controllers — they determine the purposes and means of processing guest data at their events
Gaze acts as a data processor — we process guest data on behalf of the event organizer to provide the Service

Event organizers are responsible for ensuring they have a lawful basis for capturing and processing guest data at their events.

7.1 Data Processing Agreement

For event organizers who require a Data Processing Agreement (DPA) under the General Data Protection Regulation (GDPR) or other applicable data protection laws, Gaze offers a DPA that governs our processing of personal data on your behalf. The DPA includes provisions for sub-processor management, audit rights, breach notification, and data deletion obligations. Our DPA is available at gaze.photo/dpa and is automatically incorporated when you create an event. The current list of sub-processors is published at gaze.photo/subprocessors.

7.2 Analytics and Error Monitoring

We use Microsoft Clarity on our marketing pages (/, /pricing) and on the organizer / publisher dashboards (/admin/*, /publisher/*) to understand how users interact with the Service through anonymized session recordings, click heatmaps, and scroll depth analysis. Clarity does not record keystrokes in sensitive fields, honors the Global Privacy Control (GPC) browser signal as an opt-out, and is not loaded on guest-facing pages (galleries, photo downloads, capture experiences, live walls, kiosk, or publisher portal pages under /u/*) or on auth-flow pages (/login, /signup, /reset-password, /welcome). By creating an account, you consent to Clarity collection on the surfaces above. You may opt out of Clarity through your browser's GPC setting, your browser's cookie controls, or the cookie controls described in our Privacy Policy.

We also use Sentry for error monitoring and a sampled session-replay feature limited to organizer-facing surfaces. Replay is path-scoped (loads only on /, /admin/*, /publisher/*, /pricing), masks all text and inputs by default, and our beforeSend hook strips email addresses, IP addresses, authentication headers, and Supabase signed-URL tokens client-side. Error events without replay are captured on every page for ops visibility. See our Privacy Policy for full details and our Sub-Processors page for the underlying providers.

7.3 Biometric Data

Gaze does not perform facial recognition, facial analysis, or biometric identification on photos or videos captured through the Service. We do not extract, store, or process biometric identifiers or biometric information as defined under any applicable biometric privacy law. Photos and videos are stored and delivered as standard media files only.

8. Children's Privacy

The Service is not directed at children under 13 years of age. Gaze does not knowingly collect personal information from children under 13. However, we recognize that events may include minor attendees.

Event organizers are solely responsible for:

Determining whether minors under 13 may be present at their events
Obtaining verifiable parental or guardian consent before capturing photos of children under 13
Complying with the Children's Online Privacy Protection Act (COPPA) and any other applicable child privacy laws

If we learn that personal information has been collected from a child under 13 without verifiable parental consent, we will take steps to delete that information promptly. Parents or guardians may contact us at support@gaze.photo to request deletion of a child's data.

9. Service Availability & Modifications

We strive to maintain high availability but do not guarantee uninterrupted, error-free access to the Service.
We may perform scheduled maintenance, and will provide advance notice when reasonably possible.
We reserve the right to modify, suspend, or discontinue any feature of the Service at any time with reasonable notice.
We are not liable for any loss or damage resulting from Service downtime or modifications.

10. Intellectual Property

The Service, including its design, code, logos, documentation, and all associated intellectual property, is owned by Gaze and protected by applicable copyright, trademark, and other intellectual property laws. These Terms do not grant you any right to use our trademarks, logos, or branding without prior written consent.

11. DMCA & Copyright Complaints

We respect intellectual property rights. If you believe content on the Service infringes your copyright, please send a takedown notice to our designated DMCA agent:

Designated Agent: Copyright Compliance Department, Terena Group LLC
Mailing Address: [REGISTERED DMCA AGENT ADDRESS — to be filed with the U.S. Copyright Office; until that filing is complete, send notices to the email below and the mailing address above]
Email: dmca@gaze.photo (until registration is complete, send to support@gaze.photo)

Status note: Terena Group LLC is in the process of registering a designated DMCA agent with the U.S. Copyright Office under 17 U.S.C. § 512(c)(2). Once the registration is filed, the agent's name and address as recorded with the Copyright Office will replace the placeholder above. The Copyright Office's public directory of registered agents is searchable at dmca.copyright.gov.

Your takedown notice should include:

Identification of the copyrighted work you claim is infringed
Identification of the infringing material and its location on the Service (URL or sufficient detail to allow us to locate it)
Your contact information (name, address, email, phone)
A statement that you have a good-faith belief the use is not authorized by the copyright owner, its agent, or the law
A statement under penalty of perjury that the information in your notice is accurate and that you are the copyright owner or authorized to act on the owner's behalf
Your physical or electronic signature

Counter-Notification

If you believe your content was removed in error, you may submit a counter-notification to dmca@gaze.photo (or the designated agent address above) that includes:

Identification of the material that was removed and its location before removal
A statement under penalty of perjury that you have a good-faith belief the material was removed by mistake or misidentification
Your name, address, and phone number
A statement that you consent to the jurisdiction of the federal courts in the State of New York and will accept service of process from the person who submitted the takedown notice
Your physical or electronic signature

Upon receiving a valid counter-notification, we will forward it to the original complainant. If the complainant does not file a court action seeking a court order against you within 10 business days, we will restore the removed content.

Repeat Infringers

In appropriate circumstances and at our sole discretion, we may suspend or terminate the accounts of users who are repeat copyright infringers.

12. Disclaimer of Warranties

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY. TO THE FULLEST EXTENT PERMITTED BY LAW, GAZE DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.

WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, SECURE, OR ERROR-FREE, THAT DEFECTS WILL BE CORRECTED, OR THAT THE SERVICE IS FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.

13. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

GAZE SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, ARISING FROM YOUR USE OF OR INABILITY TO USE THE SERVICE.
OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS RELATED TO THE SERVICE SHALL NOT EXCEED THE AMOUNT YOU PAID TO GAZE IN THE 12 MONTHS PRECEDING THE CLAIM, OR $100, WHICHEVER IS GREATER.

SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES. IN SUCH JURISDICTIONS, OUR LIABILITY IS LIMITED TO THE GREATEST EXTENT PERMITTED BY LAW.

14. Indemnification

You agree to indemnify, defend, and hold harmless Gaze and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorney's fees) arising out of or in any way connected with:

Your use of the Service
Your violation of these Terms
Your violation of any third-party rights, including intellectual property, privacy, or biometric privacy rights
Content you upload, capture, or share through the Service
If you are an event organizer: any claims by event guests related to the capture, display, or distribution of their photos, videos, or personal information at your events

15. Dispute Resolution & Arbitration

15.1 Informal Resolution First

Before filing a formal dispute, you agree to contact us at support@gaze.photo and attempt to resolve the dispute informally for at least 30 days.

15.2 Binding Arbitration

If we cannot resolve the dispute informally, you and Gaze agree to resolve any claims through final and binding arbitration, rather than in court, except as set forth below.

Arbitration will be conducted by the American Arbitration Association (AAA) under its Consumer Arbitration Rules
For claims under $10,000, Gaze will pay all AAA filing and arbitration fees. For claims of $10,000 or more, fees will be allocated in accordance with the AAA Consumer Arbitration Rules
Arbitration may be conducted by phone, video, or in person at a mutually agreed location
The arbitrator's decision will be final and binding and may be entered as a judgment in any court of competent jurisdiction

15.3 Right to Opt Out

You may opt out of this arbitration agreement by sending written notice to support@gaze.photo within 30 days of creating your account. Your notice must include your name, account email address, and a clear statement that you wish to opt out of arbitration. If you opt out, you and Gaze retain the right to resolve disputes in court. Opting out of arbitration does not affect any other provision of these Terms.

15.4 Class Action Waiver

YOU AND GAZE AGREE THAT EACH PARTY MAY ONLY BRING CLAIMS AGAINST THE OTHER IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, CONSOLIDATED, OR REPRESENTATIVE PROCEEDING. The arbitrator may not consolidate more than one person's claims and may not preside over any form of representative or class proceeding.

15.5 Exceptions

The following disputes are not subject to arbitration:

Claims that may be brought in small claims court
Disputes related to intellectual property (patents, copyrights, trademarks, trade secrets)
Requests for injunctive or equitable relief to prevent imminent harm

15.6 Governing Law

These Terms are governed by applicable federal law and the laws of the State of New York, without regard to conflict-of-law principles. Any litigation permitted under these Terms shall be brought exclusively in the state or federal courts located in New York.

16. Termination

16.1 By You

You may delete your account at any time through your account settings. Upon account deletion:

Your profile and account information will be permanently deleted from active systems
Your events and associated data will be permanently deleted in accordance with our Privacy Policy
Active subscriptions will be canceled at the end of the current billing period

16.2 By Gaze

We may suspend or terminate your account if you violate these Terms, engage in fraudulent or illegal activity, or for any other reason with 30 days' advance notice. If we terminate your account for convenience (not for cause), you will receive a pro-rata refund of any prepaid subscription fees covering the period after termination. We may terminate or suspend access immediately, without prior notice, for:

Serious violations of these Terms
Activity that threatens the security or integrity of the Service
Legal or regulatory requirements

We may also deactivate or remove inactive accounts. If your account has no login activity for 24 consecutive months or more, we will notify you by email and give you a reasonable opportunity to keep the account active. If there is no response within the notice window, we may permanently delete the account and all associated event data in accordance with our Privacy Policy.

16.3 Data After Termination

When you delete your account, your data — including your profile, events, media, and settings — is deleted from active systems immediately. Database backups containing your data are cycled out within 7 days. Payment records processed by Stripe are retained by Stripe in accordance with applicable tax and financial regulations. We recommend exporting your data before deletion using the data export feature in your account settings or by contacting support@gaze.photo.

16.4 Survival

The following sections survive termination of these Terms: Section 6.3 (Guest Content & Organizer Responsibility), Section 6.4 (Feedback), Section 7.3 (Biometric Data), Section 12 (Disclaimer of Warranties), Section 13 (Limitation of Liability), Section 14 (Indemnification), Section 15 (Dispute Resolution & Arbitration), Section 16.3 (Data After Termination), Section 16.4 (Survival), and Section 17 (General Provisions). For clarity, the license granted in Section 6.2 terminates when you delete Your Content or your account, as stated in that section.

17. General Provisions

Entire Agreement: These Terms, together with our Privacy Policy and any applicable Data Processing Agreement, constitute the entire agreement between you and Gaze regarding the Service.
Severability: If any provision of these Terms is found to be unenforceable, the remaining provisions will remain in full effect.
Waiver: Our failure to enforce any provision of these Terms does not constitute a waiver of that provision.
Assignment: You may not assign or transfer your rights under these Terms without our consent. We may assign our rights and obligations in connection with a merger, acquisition, reorganization, or sale of substantially all of our assets without restriction.
Force Majeure: We are not liable for delays or failures caused by circumstances beyond our reasonable control, including but not limited to natural disasters, pandemics, infrastructure provider outages, government actions, acts of terrorism, labor disputes, or power failures.
Notices: We may send notices to you via the email associated with your account. You may send notices to us at support@gaze.photo, or by mail to Terena Group LLC, 418 Broadway, Ste N, Albany, NY 12207, United States.

18. Changes to These Terms

We may update these Terms from time to time. When we make material changes:

We will update the "Last updated" date at the top of this page
For significant changes, we will notify you by email or through a prominent notice on the Service at least 30 days before the changes take effect

Your continued use of the Service after changes are posted constitutes acceptance of the updated Terms. If you do not agree to the updated Terms, you may stop using the Service and delete your account. If you are a paid subscriber who rejects material changes, you may terminate your subscription and receive a pro-rata refund of any prepaid fees covering the period after termination by contacting support@gaze.photo within the 30-day notice period.

19. Contact Us

If you have questions about these Terms, please contact us:

Operator: Terena Group LLC, a New York limited liability company
Mailing Address: 418 Broadway, Ste N, Albany, NY 12207, United States
Email: support@gaze.photo
DMCA notices: dmca@gaze.photo (or, until our designated DMCA agent registration is complete, support@gaze.photo — see Section 11)